Simplicity Can Be Lucrative

Who hasn’t played with Legos or its many varied copycat replicas? My kids have a lot of fun with them. Many of our fun memories are around these toys. Even today I see my friends kids getting so engrossed with this. As soon as these simple plastic bits and bobs are laid out for them, they are in their own world.

So when I stumbled on this little historical note on lego’s history I couldn’t resist posting it here.

Infinite Builds: Modular Lego Bricks

Ole Kirk Christiansen, a carpenter, founded The Lego Group in 1932.

At the time, he was out of work because of the Depression and decided to build wooden toys in Denmark. In 1947, Ole got samples of a plastic brick invented and patented (“self locking building bricks”) by Mr. Hilary “Harry” Fisher Page in Britain, and began creating the automatic binding bricks that we know today as Lego bricks, a name that originated in 1953. Ole’s 1958 Lego patent (#3005282) states, “the principle object of the invention is to provide for a vast variety of combinations of the bricks for making toy structures of many different kinds and shapes.” And that was the magic of Lego—vast variety from simplicity. Anything imaginable could be built.

All kids could unleash their creativity on the world with simple, modular, relational blocks.

Today, Lego, with headquarters in Billund, Denmark, is the sixth largest toy company in the world, with over 5,000 employees andrevenue of $7.8 billon Danish Kroner.

Simplicity can be lucrative.

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