From the new rules blog
Wasting time and inefficiencies are the way to discovery. When Condé Nast’s editorial director Alexander Liberman was challenged on his inefficiencies in producing world-class magazines such The New Yorker, Vanity Fair, and Architectural Digest, he said it best: “I believe in waste. Waste is very important in creativity.”
Trying things, creating silly programs has produced so many wasteful programs, but each has sharpened the skills.